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Digital marketing is the practice of promoting products, services, or brands through various online channels and platforms to reach and engage with a targeted audience.
SEO stands for Search Engine Optimization, which refers to the practice of optimizing websites and content to improve their visibility and ranking on search engine results pages, ultimately increasing organic (non-paid) traffic and attracting more potential visitors.
SEO directly impacts your sales by improving your online visibility, attracting more relevant traffic to your website, and increasing the likelihood of converting visitors into paying customers.
To start your marketing, you need a clear strategy, target audience analysis, compelling content, and effective channels for distribution.
SEO works by optimizing a website’s content, structure, and authority to improve its visibility and ranking on search engine results pages, ultimately driving organic traffic and increasing its online presence.
To start an SEO campaign, conduct comprehensive keyword research, optimize website content, ensure technical SEO is in place, build quality backlinks, and regularly monitor and adapt strategies for improved search engine rankings and organic traffic.